Evolving Toward Product and Market-Orientation: The Early Years of Technology-Based Firms
نویسندگان
چکیده
منابع مشابه
Subin Im & John P . Workman Jr . Market Orientation , Creativity , and New Product Performance in High - Technology Firms
The ability to generate and market creative ideas in new products (NPs) and related marketing programs (MPs) in response to changing market needs is key to the success of a firm. This research examines the mediating role of NP and MP creativity between market orientation and NP success. The authors investigate (1) whether market orientation facilitates or inhibits creativity, (2) whether creati...
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One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 1990
ISSN: 0737-6782,1540-5885
DOI: 10.1111/1540-5885.740274